The same spot in 2026, with the skyline hidden behind overgrown brushDowntown Milwaukee across the lake from the South Shore Dr. sidewalk in 2014

2014

2026

Buff the Bluff

Friends of Bay View Park

Bring the view back to Bay View

Invasive brush has closed in on the bluff along South Shore Dr. Neighbors are working to bring the skyline back into view for good.

Submit a letter of support

Tell the parks, in your own words, why the bluff matters to you.

Drag to compare 2014 and 2026One spot on the South Shore Dr. sidewalk

What we've lost

Once, this was the best view of Milwaukee, a true hidden gem. Today, invasive plants and overgrowth have hidden it away. Let’s bring it back.

Two more spots on the same sidewalk. Drag to compare.

The same south-west view in 2026, closed in by brush

2026

South-west view from the sidewalk in 2014, open to the lake

2014

South-west view from South Shore Dr. sidewalk.
The same east view in 2026, with the horizon hidden by trees

2026

East view of the lake horizon from the sidewalk in 2014

2014

East view of the horizon from the sidewalk.

Why it matters

Environmental health
Invasive species are harming native plants and disrupting local ecosystems
Community pride
Reclaim this unique public space for all Bay View residents to enjoy
Restore the viewshed
Re-open breathtaking views of Milwaukee's skyline for everyone

Know your invasives

These invasive species are taking over our bluff. Here's how to identify them and what Wisconsin law says about each.

Noxious weed

Wisconsin law requires landowners to destroy it.

Under Wis. Stat. 66.0407, anyone who owns or controls land must kill noxious weeds before they flower, by cutting or spraying. The law covers public land, including the county parkland here. Canada thistle is one of three named in the statute, and it is also Restricted under NR 40.

Wisconsin Statutes on Noxious weed species
Restricted

Already established in Wisconsin and regulated under the state rule NR 40.

Without a state permit, you can't plant, share, sell or move these plants. Owning one is legal, and NR 40 doesn't require you to remove it. If you do, you can pull it up and haul it off for disposal, as long as no live seeds or roots get loose.

Wisconsin DNR on Restricted species
Invasive

Non-native and aggressive, but not on the state's NR 40 list.

Wisconsin's rule doesn't regulate these, so there are no permit requirements. They still crowd out native plants, and pulling them helps the bluff just as much.

Wisconsin DNR on Invasive species

Other invasives likely on the bluff

We haven't confirmed these yet, but they're likely among the brush.

Oct
11

This Saturday

Buff the Bluff block party

South Shore Dr and East Bennett Ave

Join your neighbors for food, fun, and community! We'll be grilling hot dogs and celebrating together. Come learn about the Buff the Bluff initiative and how you can get involved.

When
Saturday, October 11, 2025
Noon - 5:00 PM
Where
2959-3073 S. Shore Dr.
S Shore & E Bennett
What to bring
  • Snacks, appetizers, desserts
  • Chairs, card tables, lawn games

Our mission

This isn’t about demanding that the county fix the bluff. It’s about neighbors stepping up to do their part.

We’re raising funds so the people who love this view can help pay for restoring it, in part or, if we can, in full. The bluff is county parkland, so the county has to approve the work. But the cost doesn’t have to land on the county alone.

Every letter, sign and contribution shows the parks that this community is ready to work alongside them.

See how you can help

Get involved

Three steps, in order of how much they help restore the bluff's natural beauty.

  1. Submit a letter of support

    Tell the parks, in your own words, why restoring the bluff matters to you. This is the most helpful thing you can do.

    Add your letter
  2. Then make it visible

    Request a yard sign

    Show neighbors you care about restoring the bluff.

    Get a sign

    Spread the word

    Share our mission with friends and neighbors.

  3. Follow along

    Get progress updates by email as the effort moves forward.

Community & history

The bluff has been Bay View's crown jewel for generations. Here's what longtime residents remember.

“This is my favorite view of Lake Michigan”

“This is the worst I’ve ever seen the bluff.”

Kathryn, life-long Bay View resident (2025)
Historic view from Bay View bluff in 1987 showing clear skyline and marina
Dale Guldan / Milwaukee Journal Sentinel (1987)
Milwaukee skyline and marina seen from the Bay View bluff

Let's bring this view back, together.

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